Advertising
is the art of drawing the attention of people, to promote the sale of a
product, by using attractive pictures, slogans, or by demonstration. It has
today become a highly specialized activity for creating customer awareness,
increasing curiosity, so that he finally buys the product. It's influence can
be gauzed from the fact, that the government is also using this medium, for
educating the masses on important social issues, as family planning, aids, etc.
The art
of advertising was perfected in the industrial revolution of the last century.
We have today different mediums of advertising that is through television,
radio, hoarding, press advertisement, glow signs and leaflets. Advertising in
these Medias require specialized skills and high degree of professionalism and
competence.
The
all-pervasive influence of advertising in our daily life cannot be denied. Most
of our conscious or unconscious actions are dictated by the advertising we are
exposed to. Thus it dictated the brand of tea we drink, the newspaper we read,
the clothes we wear, and almost everything we do, or consume daily. It has
today become the lifeblood of business, companies need to advertise not only to
launch new products or increase their market share, but also to maintain their
presence in the market.
The
most common criticism we hear about advertising, is that it promotes
consumerism. Consumerism itself is no evil, for it directly helps in raising
the standard of living of the people by accelerating economic growth and
development. It would be wrong to say that advertising is becoming a nuisance.
It is only its improper use, for questionable short-term gains, that is giving
it a bad name. it is poised to break new grounds in the future, by evolving new
mediums of advertising for our growth and prosperity
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